CAT ‘GRAFTERS’ CAMPAIGN
I was so excited when the agency reached out to ask if I wanted to be part of the new CAT campaign to promote a new range of footwear. They were looking for ‘grafters’ who make products by hand, people who appreciate the hard work and process that goes into it. It was a great collaboration. I worked with an amazing photographer, Niall, who shot everything on film in a Brentford studio. They were building outside which added to the industrial feel of the campaign. Styling was done by me.
Below are some graded image selects and a short film about my creative practice. The campaign is live on instagram. Such a fun one to be part of!
June 2022
